Posts related to: sustainability

HBR in Brief: Why Sustainability Is Now the Key Driver of Innovation

I picked this (and the PDF) up from Environmental Leader today. Worth a read as they give tips on implementation and theorize a process for corporate sustainability.Key ideas from the Harvard Business Review article by Ram Nidumolu, C.K. Prahalad, and M.R. RangaswamiThe Idea in Brief• Sustainability isn’t the burden on bottom lines that many executives believe it to be. In fact, becoming environment-friendly can lower your costs and increase your revenues. That’s why sustainability should be a touchstone for all innovation.• In the future, only companies that make sustainability a goal will achieve competitive advantage. That means rethinking business models as well as products, technologies, and processes.• Becoming sustainable is a five-stage process, and each stage has its own challenges. Here’s how to tackle them and emerge from the recession ahead of the pack.


Going green for permission research

I recently stumbled across a Twitter thread concerning comScore, a leading digital audience measurement organization. This thread reminded me that I haven’t been to the comScore site in a while and they are practically my neighbors here in Northern Virginia. For those of you unfamiliar with comScore they provide the following factoids on their site that help give some perspective to what they do (and how they make money!):

  • · comScore is a leading source of data on mobile as well as PC-based Internet usage
  • · comScore data are truly global – the company tracks more than 3 million unique websites worldwide and the comScore panel includes consumers from 170 countries

It was wonderful to see a front page link for the corporate social responsibility (CSR) program, as CSR often gets buried in secondary pages. It appears as though comScore, “…has partnered with Trees for the Future to plant a tree for each new person who joins PermissionResearch (a division of comScore) through the comScore Trees for Knowledge campaign.”Digging deeper into the PermissionResearch site, I realize they have a great CSR pitch and outline very specific, and appealing, member benefits. They have software downloads (free) that range from power management software to screensavers. Additionally, there is a points-based rewards program that is a catalogue of interesting consumer products which might appeal to the CSR demographic (i.e. tents – apparently we like the outdoors a lot).What’s in all this for comScore? Engaged research panelists that likely fit a demographic that is attractive to their customers (opinion-elites) and why, yes, trees planted to offset our carbon footprint. Hats off to comScore for developing a program that wasn’t sent to the secondary or tertiary page dungeon, clearly outlines attractive benefits for participants and also serves to move their business forward. Well done.


Walmart’s sustainable products index

Last week Walmart announced its efforts assign green ratings to all goods that will measure how environmentally sound they are. This announcement was met with both skepticism (the strength of the system) and enthusiasm by media and the public alike. However, in hard times, it seems like most consumers are continuing to make sustainable choices when purchasing products.We found more than a few well-respected research and media organizations with research that supports the trend. According to the Shelton Group’s recent 2009 Eco Pulse study, “60% of American consumers say they’re seeking out green products, and 66% say they haven’t curtailed their green spending in this economy.” Greenbiz.com says that green consumer spending even in a weak economy is booming, “…75 percent [of consumers]consider environmental and social aspects in deciding what to buy and about a third are willing to pay more for those benefits .”Even credit card companies like Brighter Planet, a scrappy Vermont-based startup concentrating on carbon offsets, are taking advantage of the trend in green spending to ensure that sustainability gets a chance at the register. If you’re considering a greener credit card, but want more information, Green America has an article on whether or not credit card sustainability claims can really hold up (they seem to doubt it) due to connections with non-green “mega-banks” and political persuasions.Progress has been made. Five years ago, consumers didn’t have the purchasing awareness that exists today and banks didn’t yet see that green is green. The well-known American humorist, Oliver Wendall Holmes said it best, “The great thing in the world is not so much where we stand, as in what direction we are moving.”


Codifying Green Buildings

The International Code Council announced their intention to develop an international green construction code today, or IGCC. The development of this code means that commercial buildings will eventually have actual building codes that can be adopted by any city or municipality in the US. Why does this matter and what is the potential impact? According to the USGBC, commercial buildings in the US are responsible for 40% of total emissions. Can we reduce that? Yes we can.For more information on today’s launch news and updates on when open hearings will be coming to a city near you, visit: http://www.iccsafe.org/IGCC/