Posts related to: best practices
by Lindsay Buchanan, Associate
Early on in childhood, Disney taught us many life lessons. We learned that a dream is a wish your heart makes and that sometimes you’ve just gotta say “Hakuna Matata.” However, we didn’t know that some of the lessons from our favorite Disney films also inadvertently taught us a lot about PR.
Be timely. [Cinderella]
Good ol’ Cindy learned this lesson the hard way: always be on time. Don’t miss your opportunity to deliver relevant news about your clients. Moreover, don’t try to sell old information; that’s a losing battle in today’s digital, 24-hour news cycle. Keep up with current events, and tie in client news in order to add value and interest to your stories and press releases.
Be transparent. [Pinocchio]
Just as Pinnochio’s fibs kept him from becoming a “real boy,” a lack of transparency could keep your company from becoming the” real deal.” As we’ve seen in the press lately, non-disclosed information can make a company look like they have something to hide faster than you can say “Gepetto’s Workshop. ” Divulge any potentially problematic information up front in order to avoid colossal embarrassment later. If your organization has particular trouble in this department, prepare crisis communications drafts so you’ll be prepared if trouble strikes.
Rely on your network. [Snow White and the Seven Dwarfs]
Snow White would have been nothing without her friends, and neither would you. Nobody gets to where they are by themselves. As a professional, your whole life is about connecting with others on a personal level. That includes your network. Your personal contacts are just important as your professional ones. Get out and meet people in all industries – join a professional organization. Build meaningful relationships with journalists and digital influencers: one tip or conversation could turn into a career-long relationship. Let your brand precede you. Always be genuine, professional, and reliable. But most of all, be compassionate. Never take the power of kindness for granted.
Be brave. [Merida from Brave]
At Gaia Group, we love to encourage our clients to forge new paths. Think outside of the box: it’s okay to have good, new ideas! Innovation is what sets you apart from your competition. If an idea doesn’t scare you a little, it’s not big enough. Don’t limit your ideas just because you think something will be difficult to implement. Dream big, and the execution will come. That’s what you have us for.
Lindsay Buchanan is an Associate and Digital Strategist at Gaia Group. You can catch up with her on her style blog, Southern Belle Stylista, or on Twitter.
A re-post from Hubspot. Fifty year old advice that still seems fresh today. Worth a few minutes to page through and consider. One our favorites:
All of us feel deeply saddened by the events in Boston this week. The first 24-48 hours after something like this, no one goes without thinking of how things went terribly wrong and what, if anything, could have prevented the dominos from falling.
In crisis, media professionals get to work. Clients need to be informed that the AP reporter who was interested in the story yesterday, may be much less interested today. Oh, by the way, it’s very bad taste to be tossing story ideas within 24 hours of national tragedy. An unwritten rule, but one to remember and abide by. This also applies to social media posts and large group promotional emails. Nothing is that important that it needs to be promoted while a nation mourns.
A new day dawns, times passes and we are back at it again. Recovering what we can and moving forward. It’s what we do best.
Albert Einstein once said that “imagination is more important than knowledge” and the contributions of Steve Jobs and Apple render this statement a fact. Jobs taught all of us what it means to fall in love with technology and how to go beyond what any of us thought possible – all using imagine as the engine. We blogged about a presentation that Jobs gave in 2009 and one of my favorite points was “sell dreams, not products.” Jobs clearly took his own advice.
I had breakfast yesterday with the mother of a toddler and during our meal she shared her daughter’s home video taken on the iPhone. The toddler had learned how to unlock the phone, press the right application and the video started rolling as they were out for a morning walk. The technology that Apple creates is easy enough for a two year old and yet complex enough to live by the applications and functionality that their products provide. Jobs and Company make technology cool and accessible by imagining a world that none of us could. They took us from thinking that tech is for science geeks and delivered us global culture on a single platform.
With Jobs passing we are relying on the next generation of technologists to use imagination as the engine to propel us into the future. We can’t wait to see who and what fills Jobs shoes, but we’ll sure miss him. Thanks for everything, Steve.