Gaia Group Blog Posts Tagged ‘best practices’
A re-post from Hubspot. Fifty year old advice that still seems fresh today. Worth a few minutes to page through and consider. One our favorites:
All of us feel deeply saddened by the events in Boston this week. The first 24-48 hours after something like this, no one goes without thinking of how things went terribly wrong and what, if anything, could have prevented the dominos from falling.
In crisis, media professionals get to work. Clients need to be informed that the AP reporter who was interested in the story yesterday, may be much less interested today. Oh, by the way, it’s very bad taste to be tossing story ideas within 24 hours of national tragedy. An unwritten rule, but one to remember and abide by. This also applies to social media posts and large group promotional emails. Nothing is that important that it needs to be promoted while a nation mourns.
A new day dawns, times passes and we are back at it again. Recovering what we can and moving forward. It’s what we do best.
Albert Einstein once said that “imagination is more important than knowledge” and the contributions of Steve Jobs and Apple render this statement a fact. Jobs taught all of us what it means to fall in love with technology and how to go beyond what any of us thought possible – all using imagine as the engine. We blogged about a presentation that Jobs gave in 2009 and one of my favorite points was “sell dreams, not products.” Jobs clearly took his own advice.
I had breakfast yesterday with the mother of a toddler and during our meal she shared her daughter’s home video taken on the iPhone. The toddler had learned how to unlock the phone, press the right application and the video started rolling as they were out for a morning walk. The technology that Apple creates is easy enough for a two year old and yet complex enough to live by the applications and functionality that their products provide. Jobs and Company make technology cool and accessible by imagining a world that none of us could. They took us from thinking that tech is for science geeks and delivered us global culture on a single platform.
With Jobs passing we are relying on the next generation of technologists to use imagination as the engine to propel us into the future. We can’t wait to see who and what fills Jobs shoes, but we’ll sure miss him. Thanks for everything, Steve.
The best days start out with a client stopping by to let you know that the article that ran in the Washington Post (Tom Heath’s Value Added column) has already generated a new business call. The article was posted last night to the Post website and the call came in first thing this morning. Did I mention that it’s not yet 8am?Last week this same client, Karlyn Lothery of Lothery & Associates, was nominated for the Washington Business Journal’s Minority Business Award and was cited as one of the top 25 movers and shakers in the DC area. In a major market with a load of talent to compete with, our client stood out from the crowd.We wish Karlyn all the best and look forward to assisting her garner both ink and accolades!