Gaia Group PR Blog
We are pleased to provide pro bono services to a few organizations this year including the William James Foundation. The Foundation’s mission and community closely aligns with ours in that they, “discover, invest in, connect, & educate impact entrepreneurs who are building companies that are making our world a better place.” We look forward to attending the 10th Annual Gathering and Business Competition event next week at Arent Fox in Washington, D.C. which will determine this year’s competition winner. Gaia Group will work with the competition winner to map out marketing and PR for their new venture.
If you are a soccer fan (not hooligan!) and ever wondered what the sport does to give back, then look no further. The U.S. Soccer Foundation has provided over $57 million in grants since it’s inception following the 94′ World Cup. These grants go to promote the game of soccer in under-resourced communities throughout the country. At the helm of the organization is a CEO fueled by the love of the game, mentoring and nurturing future generations. We are proud to work with the Foundation to shine a spotlight on this important mission. Read more here!
A re-post from Hubspot. Fifty year old advice that still seems fresh today. Worth a few minutes to page through and consider. One our favorites:
…the three things we don’t do and the reason you’ll like working with us.
As reported this week by the New York Times and scores of outlets around the country, the Susan B. Komen Foundation is scaling back on races in 2014. In real terms, this means that thousands of women will be unable to walk in cities close to home and millions of dollars will potentially be withheld from critical cancer research.
We can all speculate on the exact reason for the cancellations, but most are pretty certain that it all stems from the backlash on Planned Parenthood and politics. While other blogs and media write about how Komen can revive its foundering brand, we are looking at the competition. Here are some tips for other non-profits considering filling the gap:
- Develop a strong leadership platform for spokespeople. While Nancy Brinker continues to be vilified, it’s a real opportunity for other organizations to find a strong leadership voice.
- If Planned Parenthood and free mammograms are the issues that impacted Komen’s brand, then partnerships with organization’s doing this work are a must. If not in a partnership form, then consider increasing awareness around services under this umbrella.
- Increase online advertising in underserved markets for 2014 – it’s where participants, major funders and individual donors reside. The markets are hurting right now, so filling the gaps with potential options is critical in 2013. There’s nothing like a Facebook ad that says “join us!”
We all want more research dollars to flow to curing this disease. Let’s face it – all of us know someone personally impacted. Moving forward is critical and that means repositioning brands to meet the demand. You go ladies!
“A mediocre person tells. A good person explains. A superior person demonstrates. A great person inspires others to see for themselves.” – Harvey Mackay. At the New Year, Inc. Magazine ran a list of motivational quotes for each month of 2013. Just as interesting are the comments to the article. Happy reading!