Lesson of the Week: Set a Course for the Horizon

I had the good fortune of running into a wise man this week.  We talked about the shared and widespread feeling of self doubt among entrepreneurs.  Doubt in business is real and exists in spades, but there are also other positive emotions that correspond with running a venture.

The general perception is that people who opt to work or run startups are adventurers that possess a high degree of joie de vivre even though the work can be challenging.  This isn’t necessarily true.  According to a recent 2012 Gallup poll on entrepreneurs and stress, “entrepreneurs are slightly more likely than other workers to report experiencing stress a lot of the day ‘yesterday’– 45% vs. 42%. They are also slightly more likely than other U.S. workers to say they worried a lot of the day “yesterday”– 34% vs. 30%.”

While these numbers don’t seem like much, I’m sure those in the stressed percentile will argue otherwise. The upside of the data collected is that entrepreneurs feed their intellectual curiosity more often and have a stronger sense of optimism – 30% to 25%.  After years of working with entrepreneurs and then becoming one, it’s true that we all swim in a mixture of doubt (not too often!), optimism and curiosity.  We’re also a tenacious bunch.

The wise man gave me something to ponder this week and I think him for it: If you get up on a surfboard and look down, then a tumble to the water is inevitable.  However, if you get up on the board and fix a stare on the horizon, the likelihood of falling decreases exponentially.

To all the entrepreneurs out there, you are not alone and be sure keep an eye on the horizon.


Independence, a Commission and the Future of Innovation
1776 incubator announcement, February 2013

1776 incubator announcement, February 2013

1776 was the year of our independence and also makes a great name for the newest  technology incubator in DC.  The crew at 1776, alumni of the Startup America Partnership, are moving forward with a vision that DC can build and maintain a significant startup presence in this region and on the East Coast.  Local incubator Fortify, will be moving in to the space along with a few other anchor startups.  DC has struggled to carve out a name in the world of urban technology hubs.  Where Silicon Alley in New York got plenty of brand spotlight, others including DC have struggled.  With the 1776 announcement there is renewed hope for a stronger voice in the venture and startup worlds.

Governor George Pataki supporting Energy 2030.

Governor George Pataki supporting Energy 2030.

Kudos to the Alliance to Save Energy and National Grid for their leadership around energy efficiency and inspiring renewed interest in generating real commitments from the public and private sectors around their #Energy2030 campaign.  Rallying around energy efficiency measures are former Governor George Pataki of New York and Senator Mark Warner (VA).  If adopted, the plan will do the following:

Part of the plan is to embrace cleaner technologies that will help mitigate carbon while getting smart about our current energy solutions.  We look forward to hearing progress on this issue.

 


Public Affairs is…

Trying to translate the corporate world into public affairs?  Think of Congress as the CEO, staff as the sales/marketing team, influencers as potential funders and constituents as investors.  Works every time.


ROI is…

What happens when an organization invests thousands of dollars and man hours into unique and potentially newsworthy projects but doesn’t invest in PR?  Nothing.


A Month of Clean and Green

Congratulations to all the semifinalist teams that participated in this year’s Cleantech Open Mid-Atlantic competition and accelerator program.  The Gaia team rolled up their sleeves to spearhead marketing and PR around the year long event.  This month’s gala reception was the culmination of everyone’s hard work from steering committee to competition participants.


Olympic -sized Snafus, Fast Food Fracas and the Centre County Crisis Continues – Musings from the Hammock II

As the summer season tends to get busy, it’s hard to blog regularly so we decided to do a roundup of news and comments from this year’s hot spell.   Summer 2012 will be remembered and enumerated by social media scandals primarily in the form of Twitter. It’s hard to fathom in this information age that public figures haven’t learned how to control their feeds.  Scandals, revolutions and outrage are all possible in the space of 140 characters.

The power of Twitter was felt by Olympic athletes from Greece to Switzerland – and our very own Fourth Estate.  From jumper to soccer player and network critic, all have been impacted by the world of social media.  While all targets of the tweets were victims, none were as visible as NBC.  Yes, you can watch events live, but they are still broadcasting a delayed version for prime time.  Yes, the viewership is sky high, but we hope network execs can do a better job of planning live streaming in the future.

Chicken Sandwiches Spark National Attention

Chick-fil-A’s President and Chief Operating Officer Dan T. Cathy wasn’t a household name in many places other than the hallowed halls of HQ until the day he broadcast personal beliefs around a red hot topic.  Cathy’s personal opinion of same sex marriage set off a fire storm of negative publicity for the company.  In the middle of the controversy, it looks like the Chick-fil-A PR team lost a team leader while managing to keep the statements churning.  Regardless of their status, the team navigated a national firestorm of commentary and grassroots activism on both sides of the issue.   No matter what anyone thinks of the issue, the PR team should be applauded for its adept and professional handling of an unexpected crisis.  Did this crisis hurt or help the brand?  We’ll leave that up to the court of public opinion.

Football Scandal Continues Momentum

Not to bum everyone out completely, but let’s address the elephant in the room – Penn State.  While a bird told us that Edelman is working with the university to recharge its public image, it will take a while to get there.  With players fleeing to other fields, statues being removed and fines imposed, the PR team will be hard at work crafting messaging that focuses on (re) building public trust for a long time to come.  As with any crisis program, all elements of the issue are reviewed and that includes taking a temperature with social media. The Pew Research Center’s Project on Excellence in Journalism examined the discussion on Twitter before and after the Freeh report’s release on July 12. Findings state that, “Before the Freeh report was released, 42 percent of the tweets about Paterno were positive. After the Freeh report came out, that number actually increased to 44 percent. Meanwhile tweets about the Penn State football program went from 40 percent being positive down to 22 percent.”  We look forward to seeing the in-depth reporting with a positive spin likely to come around as a result of professional issues management.

We decided to shelf In-N-Out’s sick cow crisis – two fast food stories is one too many.  Feel free to drop us a line and let us know about your favorite news item of the summer.


The Summer of Opinions – Building Codes and Enforcement Take the Stage

We’ve had a good run with opinion pieces this summer!  The latest to press is the International Code Council’s piece in the South Florida Sun Sentinel.  The piece tackles stronger building codes and enforcement on the eve Hurricane Andrew’s 20th anniversary.  Read more at the Sun Sentinel.


Clip of the Week: Standing Up for Community Wind Power

Gaia Group is pleased to work with the distributed and community wind industry to help advocate on behalf of small businesses and communities across the country.  Today’s op-ed by (Ret.) General Wesley K. Clark in the Des Moines Register is an example of advocacy at its best.

To read the op-ed click here.


Gaia’s Founder Featured as Member of the Month!

The Women’s Council on Energy and the Environment has bestowed the honor of member of the month on Gaia’s founder, Laura Taylor.   In the Q&A format, Laura discusses the meaning of Gaia and the journey to being her own boss.  Find out more about Laura and Gaia.


Cleantech Open Mid-Atlantic Semi-Finalist Results!

Cleantech Open Mid-Atlantic Region Announces 17 Business Competition Semi-Finalists

17 semi-finalists from Mid-Atlantic region selected to compete in the world’s biggest and                                                       most successful cleantech business competition

Washington, D.C. May 31, 2012: The Cleantech Open Mid-Atlantic Region (www.cleantechopen.com) announced the selection of 17 companies (“semi-finalists”) to compete at the regional level in the 2012 Cleantech Open national business competition and Accelerator Program. The companies were selected from an elite group of cleantech entrepreneurs that applied from across the Mid-Atlantic and Southeastern United States.  The semi-finalists are representative of applications from a region that includes Delaware, District of Columbia, Maryland, North Carolina, Pennsylvania, South Carolina, Virginia, and West Virginia.

“We are thrilled to recognize the outstanding achievements made by the Mid-Atlantic semi-finalists who were selected from an increasingly competitive and innovative group of entrants,” said Joshua Greene, regional director of the Cleantech Open, and partner and deputy chair of the Energy and Environment Practice at Washington-based Patton Boggs LLP. “These 17 innovators are working to address our most critical environmental and energy issues. We look forward to their participation in the Program and Competition, through which they will become investment ready and use the Cleantech Open platform to showcase their business solutions to thousands of potential supporters, funders and partners.”

Benefits for the regional finalist (e.g. winner of the Regional Final) include a “Startup in a Box” prize package that consists of combined cash and in-kind services worth up to $20,000. The winning Mid-Atlantic regional company will join other regional winners from across the United States to contend for the prestigious national title at the Cleantech Open’s Global Forum on November 8-9, 2012 in California and a chance to secure the grand prize of up to $250,000 in investment and services.

Details on each of the winning companies, by category, for the Mid Atlantic include:

Air, Water, & Waste

Altenera, North Bethesda, MD

Turbine-less wind energy harvesting

ArkFab, Atlanta, GA

Sustainable urban farming for curing food deserts in the inner cities of America

CCEIS, Falls Church, VA

Compliance partners for the construction industry

EcoQuip’s EQ Crew, Virginia Beach, VA

Eco-blasting technology

HybriSorb, Bethlehem, PA

Water treatment solutions for developing economies

Micronic, Sterling, VA

Water desalination and purification

Montana Biopolymers, Winnsboro, SC

Biopolymers to replace petrochemicals

Energy Efficiency

Aquicore, Washington, DC

The complete toolkit for energy efficiency – Measure, Compare, and Act on energy consumption

Melon, Washington, DC

Energy star benchmarking made easy

Washington, DC

SaveBigBread, McLean, VA

FREE, easy way for homeowners to find and complete home improvement projects at deep discounts

Sustainable Systems International, Gaithersburg, MD

Solar powered infrastructure

Renewable Energy

Agira Inc., Baltimore, MD

Solar modules with smart optics

Northern Lights, Virginia Beach, VA

Energy harvesting technology

Sun Edge, Bear, DE

Inexpensive Rooftop Solar Technology

Triea Systems, Bethesda, MD

Low Cost Renewable Heat and Cold

Smart Power

Mesdi Systems, Orlando, FL

Precision manufacturing for lithium-ion batteries

V2 Energy, Frederick, MD

Making real the promise of green energy

Cleantech Open Sponsors

The Cleantech Open is made possible by the generous support provided by our Global Partner, Chevron; National Education Partner, University of Phoenix; and National Sponsor, Wells Fargo. Regional competitions are additionally sponsored by the following corporate partners: Wilson Sonsini Goodrich and Rosati (multi-region), Deloitte (multi-region), Jones Lang Lasalle (multi-region), The Dow Chemical Company (multi-region), PricewaterhouseCoopers (multi-region), Walmart, Commercial Energy, Faegre & Benson, Google, Massachusetts Clean Energy Center, Mintz Levin, Patton Boggs, PG&E, Reed Smith, and many others.

About The Cleantech Open

The Cleantech Open is the world’s largest cleantech accelerator and is dedicated to providing entrepreneurs and technologists the resources needed to launch a successful cleantech company. Our mission is to find, fund and foster entrepreneurs with big ideas that address today’s most urgent energy, environmental, and economic challenges. A 501(c)(3) not-for-profit organization, the Cleantech Open provides the infrastructure, expertise and strategic relationships that turn clever ideas into successful global cleantech companies. Over the past seven years, the Cleantech Open has awarded over $5 million in cash and services. During that time, our 581 alumni companies have raised more than $660 million in external funding. Fueled by a network of more than 2,000 volunteers, the Cleantech Open unites the public and private sectors in a shared vision for making America’s cleantech sector a thriving economic engine. For more information, visit www.cleantechopen.org, or follow us on Twitter and Facebook.

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Media contact: Laura Taylor, Gaia Group PR, 571-257-7108, laura@gaiapr.com