At Gaia, we turn ideas into reality by encouraging an environment that nurtures creativity while mapping out a process-driven path to success. Our business is focused on products and services that promote a better and more sustainable quality of life. Our clients range from established brands to emerging ventures — all focused on accelerating the future.
Laura Taylor, Founder
Laura Taylor is an expert communications strategist and founder of Gaia Group. Laura and Gaia specialize in assisting organizations develop award-winning and effective communications programs for a variety of clients from publicly traded companies to non-governmental organizations. She works with clients to develop effective communications plans the help organizations compete in a 24×7 news cycle. Taylor is a seasoned executive with more than 15 years of experience in communications with profitable businesses and global agencies, having managed programs, teams, and budgets for brands such as Sprint Nextel, General Electric and more. Taylor’s experience includes developing national media and messaging campaigns focused on a variety of topics from issues-based public affairs to consumer product launches. Laura received a B.A. from the College of Charleston and a M.Ed. from the University of North Carolina at Charlotte. She currently resides with her husband Mark in Alexandria, Virginia.
Sarah Martin, Senior Associate
Sarah is a senior associate at Gaia Group, where she supports and manages all aspects of client accounts including media relations and social media community management. Prior to joining Gaia Group, Sarah was a strategy consultant for FTI Consulting where she designed and implemented marketing research initiatives for clients in corporate, public affairs and financial sectors. She has performed corporation reputation research, brand positioning and public opinion polling for Fortune 500 and association clients. Sarah has held communications support positions at People for the American Way, the Association of Performing Arts Presenters and NARAL. She received a B.A. from Westminster College and currently resides in Maryland.
Gail Norris, Senior Writer
Gail brings more than 18 years of journalism, marketing communications, public relations and public policy advocacy experience. Her writing spans the breadth of corporate communications to ad copy and blogs. Gail has written for clients in a wide range of industries, including renewable energy, telecommunications, wireless solutions, semiconductor, healthcare technology and associations.Earlier in her career, Gail served for three years as vice president of communications for COMPTEL, a Washington, D.C.-based trade association representing competitive telecommunications carriers. For more than 10 years, Gail held editorial positions at telecommunications trade magazines and business publications, serving as editor in chief and executive editor of xchange magazine, services editor/Washington correspondent for tele.com, editor of Local Competition Report and researcher/reporter for the Washington Business Journal, where she produced the popular Top 25 lists.During her time at tele.com, Gail won a Jesse H. Neal 1999 Editorial Achievement Award for coverage of rural telecom and Internet issues in the August 1998 issue of the magazine. Gail graduated from Marymount University in Arlington, Va., with a B.A. in Communications and a minor in Economics. She currently resides in Maryland.