Imagination as the Engine – RIP Steve Jobs
October 6, 2011 | Leave a Comment

Steve Jobs

Albert Einstein once said that “imagination is more important than knowledge” and the contributions of Steve Jobs and Apple render this statement a fact.   Jobs taught all of us what it means to fall in love with technology and how to go beyond what any of us thought possible – all using imagine as the engine.  We blogged about a presentation that Jobs gave in 2009 and one of my favorite points was “sell dreams, not products.”  Jobs clearly took his own advice.

I had breakfast yesterday with the mother of a toddler and during our meal she shared her daughter’s home video taken on the iPhone.  The toddler had learned how to unlock the phone, press the right application and the video started rolling as they were out for a morning walk.  The technology that Apple creates is easy enough for a two year old and yet complex enough to live by the applications and functionality that their products provide.  Jobs and Company make technology cool and accessible by imagining a world that none of us could. They took us from thinking that tech is for science geeks and delivered us global culture on a single platform.

With Jobs passing we are relying on the next generation of technologists to use imagination as the engine to propel us into the future.  We can’t wait to see who and what fills Jobs shoes, but we’ll sure miss him.  Thanks for everything, Steve.

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